Content creation tools can help you become a more efficient and effective marketer.
We have compiled a list of some of the most widely used tools for content creation, along with some hidden gems our team uses.
These tools can help you create high-quality content more efficiently, including blog posts, images, videos, and podcasts.
Semrush Keyword Magic Tool
If you want to optimize your website content, Semrush’s Keyword Magic Tool can be helpful.
It shows you the most popular search terms related to your topic and provides essential data like the “Volume” (average monthly searches).
This will help you understand what type of content is in demand and maximize your content creation time.
To get ideas for your blog, you can filter by “Questions” and focus on keywords with a “KD %” of 0 to 29.
That score will be relatively easy to rank on the first page of Google. Semrush’s service offers both free and paid plans.
Google Trends is a tool that shows the current popular topics and search terms on Google.
You can research specific topics, locations, and time ranges to see how they compare in search interest.
You can use Google Trends to identify hot topics in your niche and create timely content that will grab people’s attention.
This technique is called newsjacking. You can learn more about Google Trends and how to use it in our dedicated guide.
Google Trends is free, but you can check out Exploding Topics, Pinterest Trends, or TrendFeed if you prefer alternatives.
One of the remarkable tools available in the market is AlsoAsked, which helps you collect and organize questions from the “People Also Ask” section in Google search results.
Answering relevant questions on your website can increase your chances of appearing in PAA boxes and help you generate other valuable rankings.
The tool’s results are based on the search term you enter, such as “home improvements,” and can provide you with ideas for your online content creation process.
However, it should be noted that AlsoAsked is a paid tool. Alternatively, consider other devices such as AnswerThePublic or Semrush Keyword Magic Tool.
AnswerThePublic is a platform that collects and arranges autocomplete suggestions from popular search engines like Google.
You can use this information to create content that boosts your website’s SEO rankings. Input a keyword or phrase (e.g., “home improvement”) to initiate your search.
Afterward, you can peruse the organized results lists or examine the data visualizations provided.
AnswerThePublic offers paid plans and alternatives such as AlsoAsked.com and the Semrush Keyword Magic Tool.
ChatGPT is an AI-powered chatbot that can assist you with various aspects of the online content creation process.
You can ask it to generate blog ideas, compose articles, or provide feedback on your writing.
It is recommended to try out different prompts and feedback to experiment with the tool’s capabilities.
However, it is essential to exercise caution when using the results.
Similar to other AI copywriting tools, ChatGPT may only sometimes provide accurate information or unique content.
Additionally, it may not tailor the writing to your intended audience.
ChatGPT’s pricing is complimentary, while alternatives such as Copy.ai and AI Writing Assistant exist.
Semrush SEO Content Template
If you want to create SEO-friendly content quickly, Semrush’s SEO Content Template is the tool for you. It analyzes the top-ranking results for your target keywords to see what they have in common and then provides suggestions to help you compete. The tool provides tips on text length, readability, and more. Once your brief is ready, open it in the SEO Writing Assistant or submit it to our content writing service. The tool has free and paid plans as part of the Content Marketing Platform.
If you are looking for a way to check your spelling and grammar, Grammarly is a great tool. However, it is not just for that – it can also help improve the concision, tone, and other aspects of your writing. Grammarly acts like a helping hand to ensure your content reads smoothly and is error-free.
Grammarly offers a web app and content creation software for desktop and mobile devices. It also provides browser extensions that help avoid typos in emails and web forms.
Grammarly has both free and paid plans available. Moreover, if you are looking for alternative options, Writer is one to consider.
Have you ever needed help to make your text engaging and easy to read? Hemingway App is here to help you with that.
This app grades your content’s readability and provides actionable simplification advice.
Whether you prefer the web app or desktop software, the Hemingway App is speedy.
It will show you how to improve your writing and make your content more engaging and rankable within seconds.
Moreover, the app is free, although you can also pay for the desktop version.
Semrush SEO Writing Assistant
Semrush’s SEO Writing Assistant (SWA) is a handy tool to help you write optimized content for users and search engines.
It evaluates your content’s readability, originality, SEO, and tone of voice in real-time and offers actionable advice to help you improve it.
Additionally, if you are experiencing Writer’s block, the built-in AI tools can assist you with creating or rephrasing text.
If you prefer to draft your content elsewhere, use the SWA add-on for Microsoft Word, Google Docs, or WordPress.
The service is part of the Content Marketing Platform, which offers free and paid plans.
Canva is a popular online platform for designing graphics. With its easy-to-use creation tools, anyone can make attractive designs.
It offers various design options, including blog images, social media videos, infographics, presentations, PDF reports, and more.
The platform offers a free version with thousands of templates and design elements.
However, if you want to access more advanced features and take your designs to the next level, you can opt for a premium subscription.
Canvas pricing is flexible and includes free and paid plans, making it accessible to everyone. If you are looking for alternatives, Piktochart and Visme are other great options.
Microsoft Designer is a powerful AI-powered graphic design tool that can help you create stunning visuals effortlessly.
All you need to do is enter the text you want to appear on your image, and the software will automatically generate a wide range of customizable design options.
Moreover, the tool seamlessly integrates with the DALL·E 2 AI system, which allows you to create stunning images from written descriptions, making it perfect for showcasing complex or unusual concepts.
In terms of pricing, Microsoft Designer is entirely free to use, making it an accessible option for both individuals and businesses.
However, if you are looking for alternatives, consider using Images.AI, DALL·E 2, or Adobe Firefly.
Remove. Bg utilizes AI to quickly remove backgrounds from images, saving valuable time when creating visuals.
Nimbus Screenshot and Screen Video Recorder
Are you looking for an easy way to capture screenshots, screen clippings, and screen recordings using Google Chrome? Look no further than Nimbus Screenshot & Screen Video Recorder – a handy extension that allows you to do just that. Easy editing and annotation tools will enable you to customize your captures and convert videos into animated GIFs quickly. Best of all, it is entirely free! If you are looking for alternatives, check out Awesome Screenshot.
Unsplash is an image database where you can find royalty-free photos. You can use the pictures for your blog, social media posts, and graphic design projects without worrying about costs or licenses. Unsplash is one of the best content development tools for creators on a budget.
Alternatives: Pexels, Pixabay, Burst
Shutterstock is a website that provides stock images, videos, music, and other media assets. However, it is vital to consider the costs and usage licenses before using any of their content. Shutterstock is an excellent option if you cannot create your content or find suitable royalty-free assets. You can either pay per download or subscribe to their service. Other alternative websites to Shutterstock include Getty and Adobe Stock.
With Mockup Photos, you can easily create digital and print mockups by placing your screenshots and designs into real-world scenarios.
This tool lets you showcase your website, app, or billboard design in realistic settings. Upload your image in the placeholder, and see your design come to life! The best part? It is entirely free!
Giphy boasts an extensive collection of animated GIFs and digital stickers that can add flair and personality to your social media posts or any other type of content.
You can also create your GIFs with Giphy Create, which allows you to upload your image or video and add captions, stickers, filters, and drawings to make it uniquely yours. The best part? It is entirely free!
Tailwind is a highly effective tool for creating content for social media. It can transform your personal photos or stock photos into captivating social graphics.
With Tailwind, you can customize your graphics by adding text, changing the color scheme, and incorporating your branding to make them uniquely yours.
Moreover, the graphics are automatically resized for Facebook, Pinterest, and Instagram and can be scheduled or posted directly from the platform.
Tailwind also provides both free and paid plans to suit your needs.
Descript is a multimedia editing platform that offers many features to help video creators produce engaging content.
With Descript, you can use unique or stock footage to create captivating scenes or place your presenters in any setting using the AI-powered green screen.
Additionally, you can create “talking head” videos with screen recordings.
Descript offers a speech synthesizer tool that allows you to generate voice-overs for your videos or upload your audio and have the tool clean it up.
The platform generates transcriptions automatically, and any edits you make are applied to the audio.
Descript offers both free and paid plans to fit your specific needs. Adobe Premiere Rush is a good option if you are looking for alternatives.
WebinarNinja is a platform that simplifies the process of hosting webinars without the need for complex development or design projects.
Whether you want to host a live event, a pre-recorded webinar, or both, this platform makes it easy to get started.
WebinarNinja allows you to create landing pages email campaigns and interact with attendees through chat and handouts.
You can track your results with analytics.
The platform offers paid plans, and Zoom Webinars are an excellent option if you are looking for alternatives.
StreamYard is a tool that allows you to livestream your content simultaneously on various social media platforms such as Facebook, YouTube, LinkedIn, Twitter, and Twitch.
With this tool, you can engage with all your viewers simultaneously, making it an excellent option for reaching out to younger generations.
You can customize your broadcasts by adding logos and other overlays to align with your brand guidelines. StreamYard offers both free and paid plans.
Animoto is a simple, user-friendly video maker that allows you to create stunning videos without professional help.
You can choose from a wide range of templates or add your videos and photos to make a sleek and professional-looking video in no time.
Animoto is popular among marketers who use it to create content for social media; however, you can also create engaging product demos and tutorials for your website with Animoto’s content creation tools.
Animoto offers free and paid plans; some alternatives include Canva and Biteable.
Instant Video Creator
Instant Video Creator is a web-based application that enables users to transform their written articles into videos that can be easily shared.
The platform provides various templates to create your videos with step-by-step guidance, which makes it an effortless way to enhance your video SEO and cater to different learning styles.
Moreover, videos tend to generate more engagement on social media, so this tool automatically optimizes videos for TikTok, YouTube, Instagram Stories, and Facebook Reels.
As for the pricing, Instant Video Creator offers both free and paid plans.
The Podcast Hosting app is a tool designed to simplify the process of creating content for your podcast.
It allows you to optimize your podcast’s description and transcripts for search engines and engage your audience with video content and repurposed excerpts from your podcast across different platforms.
Additionally, the app provides insights into your audience’s engagement with your content, helping you identify your best creative work. The pricing for the app is $40 per month.
Audacity is a digital audio workstation (DAW) that allows you to record audio directly within the software or upload existing files.
It provides a wide range of editing tools to enhance the audio quality. Once satisfied with the final output, you can export your podcast in several audio formats like WAV, AIFF, and MP3.
Audacity is free software, making it an excellent choice for beginners and professionals.
However, if you are looking for a more advanced tool, consider alternatives like Adobe Audition, Descript, and Riverside.
Alitu is a platform that automatically improves the quality of your audio recordings.
You can record your podcast directly on the platform or upload audio files. With Alitu, the AI handles all the editing work, saving you precious time.
This is a reliable solution if you are concerned about the sound quality of your recordings or if you want to streamline the editing process.
Clear and polished audio is essential for a great podcast listening experience. Alitu offers paid plans to suit your needs.
Buzzsprout is a podcast hosting platform that allows you to store your podcasts online and distribute them to popular platforms like Apple, Spotify, and Google.
With Buzzsprout, you can get insights into how each episode performs and details about listeners’ devices and locations.
This valuable information can help you improve your show’s content and promotion strategy. Buzzsprout offers both free and paid plans.
If you are looking for alternatives, check out other podcast hosting platforms like Libsyn, Transistor, Podbean, or Spotify for Podcasters.
Scribie is a transcription service that works for both audio and video content.
You can choose between an automated transcription or a professional one for an extra cost.
A text version of your podcast can help search engines better understand your content and include it in relevant search results.
Additionally, it can cater to those who prefer to read rather than listen.
Scribie offers paid plans, with alternatives such as Rev, Happy Scribe, and Izitext.io available as well.
Semrush Marketing Calendar
Organizing marketing activities can be a daunting task, but with Semrush’s Marketing Calendar, it becomes effortless.
The tool allows you to easily schedule blog posts, social media posts, and email campaigns.
You can add a title, status, description, and owner to each activity.
Additionally, you can add attachments, comments, and tags to streamline your workflow.
You can also create a checklist for individual tasks, making it easy to collaborate with your team and ensure the content is published on time.
The tool comes with free and paid plans, available as part of the Content Marketing Platform.
Google Workspace is an integrated suite of tools designed for content creators.
It includes Calendar, an online tool that lets you keep track of to-dos and events.
Docs, an online word processor ideal for collaboration with real-time editing, and Drive, a cloud storage solution for documents, images, videos, and more.
Since all the data is stored in the cloud, working from different devices and collaborating with team members from anywhere is easy.
The service comes with paid plans; alternatively, you can consider Microsoft 365.
Miro is an online tool that provides a digital whiteboard. It is an excellent platform for brainstorming content ideas, particularly during online meetings with remote teams.
With Miro, you can create mind maps, flowcharts, task lists, design mockups, and many other visual aids. Miro offers both free and paid plans for its users. An alternative to Miro is Mural.
Trello is a valuable project management tool that can help improve your content team’s efficiency. With Trello, you can easily keep track of tasks, deadlines, assignees, and more.
Moreover, it has integrations that allow you to connect with other content-creation tools.
For instance, you can create new Miro boards, send topic ideas from Semrush, and attach folders directly from Google Drive without leaving Trello.
Trello offers free and paid plans, and alternative tools such as Monday.com, ClickUp, Asana, and Notion can also be considered.
Semrush Social Poster
Semrush’s Social Poster tool allows you to easily create and schedule social media posts for Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google Business Profile.
The tool also has a built-in GIPHY integration that lets you easily add animated images to your posts.
Using the complementary Social Tracker tool, you can add your competitors’ accounts and view their top-performing posts without leaving the Semrush platform.
Furthermore, you can get content ideas by linking relevant RSS feeds.
The pricing for this tool is free, making it an affordable option for anyone looking to streamline their social media management.
Top 10 Content Creation Resources
We have compiled a list of the best resources for content creation to help you improve your skills.
These tools are most effective when used by knowledgeable and experienced marketers who incorporate them into a robust content marketing plan.
Some of the top resources include Semrush GoodContent Hub for practical content marketing resources, Content Marketing University for virtual learning from the Content Marketing Institute, W3C Tutorials for learning how to make your content more accessible, HubSpot Academy for marketing courses and certifications, CreativeLive for online classes in graphic design, commercial photography, and more, Copyhackers School for learning how to write more successful content, Content Marketing, and SEO.
Fundamentals for an introductory video course from Semrush, YouTube Creators for Education and Inspiration for Video Creators, LinkedIn Learning for creative courses on podcasting, videography, and more, and Google News Initiative for learning how to analyze and visualize data effectively.