Nowadays, blog creation has become more accessible with WordPress and other Platforms.
If you’ve successfully launched your website or blog, the next step is attracting more traffic. You can be something other than a marketing expert to promote your blog.
Following some time-tested best practices can quickly increase your blog traffic and gain more visitors.
In this article, we’ll share some of the most effective tips we’ve used to improve. Our website attracts millions of monthly visitors, resulting in impressive page views.
Unlike other articles on growing blog traffic, we’ve made this guide comprehensive and holistic to provide you with a well-rounded blog traffic strategy for your business.
1. Develop a buyer persona model.
Firstly, We advise you to reach your audience effectively. It’s essential to understand who they are and what they need.
Creating a buyer persona is a powerful marketing strategy.
It involves developing a fictional representation of your ideal customer based on market research and actual data about your existing customers.
You can better understand your customers’ needs, preferences, behaviors, and motivations.
A buyer persona can include demographic information such as age, gender, income, and location and psychographic information like goals, challenges, values, and interests.
By creating a buyer persona, you can tailor your marketing strategies, products, and services to attract and retain your target audience.
Spend more time understanding your audience and their needs.
2. Accomplish Keyword Research
Beginners Many content creators rely on their intuition when producing content.
However, this approach can be unreliable.
This could be because your keywords are unpopular or the competition needs to be lowered.
Conducting proper keyword research can offer several benefits. You can find out what people are searching for, develop unique content ideas for popular search terms, learn from your competitors, and create a series of pillar articles to attract steady traffic to your blog.
Now, you may wonder, “How do I conduct keyword research?” Fortunately, it is not as difficult as you may think. There are various free and paid tools available that can assist you.
You need to enter a keyword and a website address, and the keyword research tool will provide you with plenty of new keyword ideas.
3. Create an editorial calendar
Once you have completed your keyword research, develop many blog post ideas.
Sometimes, an extensive list of keywords can overwhelm beginners to the point where they give up.
We recommend creating an editorial calendar to ensure this doesn’t happen to you.
Creating a successful blog takes time and consistent effort, so developing an editorial calendar is essential to stay on track.
You can use valuable tools like Asana and Trello, to name a few.
4. Create Comprehensive and Useful Content
The most important thing users and search engines look for is good quality content.
For a blog, quality Content is a detailed blog post on a specific topic that covers all aspects, making it highly beneficial for users.
These are your most important articles.
You must choose the most promising keyword and provide as much information as possible in one long-form piece.
It would help if you created as many pillar articles as possible to cover all the essential keywords in your niche.
Your pillar articles are not time-dependent. They are evergreen and always helpful.
5. Make Your Content Readable
As previously mentioned, search engines and users prefer longer, more comprehensive articles that provide all the necessary information.
However, humans have short attention spans and may leave your website if your content is easier to read or understand.
To prevent this from happening, you need to ensure that your content is easy to read and user-friendly.
One way to achieve this is by presenting your blog post in bite-size sentences, using a friendly tone and plenty of visuals. Here are some essential tips to improve the readability and user-friendliness of your content:
- Use shorter sentences and paragraphs to create more white space around the text, making it easier to read.
2. Improve typography by using more readable fonts, a larger font size, and plenty of line spacing.
3. Check the readability score of your content using a readability checker tool.
For example, All In One SEO and Yoast SEO plugins have built-in tools, and many free online readability checkers are available.
4. Use a grammar checker like Grammarly to check your grammar and improve your writing.
5. Incorporate images, screenshots, videos, infographics, and other visual elements to make your article more engaging and readable.
- By following these tips, you can ensure that your content is comprehensive, informative, and easy to read and understand, keeping your readers engaged and on your website for longer.
6. Understand and Apply SEO Basics to Your Website
Search Engine Optimization is a group of best practices that help you optimize your website to make it more search engine-friendly.
You don’t need to be an “SEO Guru” to improve your website’s visibility in search results.
Contrary to popular belief, anyone can do website SEO without hiring an expert.
We use the All in One SEO plugin for WordPress websites, the most comprehensive SEO and optimization tool.
The free version of this plugin includes all the necessary SEO features to optimize your website and improve its search engine ranking.
7. Learn to Write Excellent Headlines
When people come across your content through search results or RSS feeds, the first thing they see is the title of your article.
A captivating blog post title can draw more clicks, while a dull and uninteresting one will most likely get overlooked.
That’s why headlines are so significant.
Learning how to write better titles for your blog posts is essential to catch users’ attention and receive more clicks.
Fortunately, blogging experts have been researching headlines for a long time, and their findings can benefit you.
The fundamental elements of a compelling headline include triggering an emotional response, offering users a reward and value, incorporating target keywords to promote the content, and using powerful words to trigger emotional responses and explain the article’s importance.
Finally, a good headline should also include a call to action, which can be subtle or implied.
We recommend you study these viral headlines to learn from them and improve your headlines.
8. Always link Internally to your posts
Once you start creating good content, you must link to your articles from your existing blog posts.
This method of linking within your site is called internal linking and is a fundamental aspect of SEO.
Here’s why internal linking is so important:
It allows search engines like Google to understand the connections between different articles on your site, which helps them determine where your pages rank in search results.
By strategically placing internal links, you can increase page views, reduce bounce rates, and boost your SEO.
Creating links on your site is often easier than asking third-party websites to link to your articles.
It’s recommended to link to your older articles from your new pieces.
Improving your SEO also involves generating backlinks and incoming links to your content from external websites.
Backlinks are signals in Google’s rankings, and getting them from reputable websites and blogs takes effort.
Here are a few tips to get quality backlinks to your site:
Reach out to influencers and reputable blogs in your industry and tell them about specific content, write guest posts on other blogs and websites, and interview influencers and bloggers on your blog.
They will likely want to share their interview with their users, and you’ll get a backlink.
Adding a link to your website on all your social media profiles is also an easy way to get a backlink.
9. Add visuals to Create Attractive Content
Visual aids such as images and charts in your articles can significantly enhance their readability.
Our brains are wired to prefer visual elements, and as humans, we are naturally attracted to colors and objects because they evoke emotional responses.
Graphic elements in your writing can engage and immerse your readers in their surroundings.
Infographics are viral because they present information in a more engaging and easily digestible way.
However, it’s important to note that you cannot simply use any image you find online as they are protected by copyright.
Stealing copyrighted material can have serious consequences.
Ideally, you should create your images, graphics, and photographs, but only some are graphic designers or photographers.
Thankfully, many online resources offer royalty-free photos and tools to help you easily create your graphics.
10. Add Videos to Your Blog posts
Videos are the most engaging form of online content.
Users prefer blog posts that contain videos over those that only feature text and images.
Adding videos to your WordPress articles is incredibly easy.
Only upload videos to WordPress if it is optimized to stream videos.
There are many ways to create video content for your website easily.
How do you edit videos? If you’re using a Mac, then iMovie is perfectly capable of performing basic video edits.
Windows users can use free video editings software like Lightworks or Shotcut for basic editing.
11. Use User-Generated Content
User-generated content refers to any content created on your website due to user activity.
Examples include comments, testimonials, guest posts, and user reviews.
This type of content is beneficial as it encourages user engagement and can drive more traffic to your website.
When users spend more time on your site, they are more likely to return, share, and even make purchases.
There are numerous types of user-generated content that you can incorporate into your website, so it’s crucial to select the best options for your blog and start from there.
For additional ideas and tips, check out our guide on leveraging user-generated content in WordPress to enhance your website’s growth.
12. Keep Your Blog Design Clean
Choosing a suitable WordPress theme is crucial for creating a successful website.
Although many great themes are available, beginners must choose a simple design with fewer features.
However, such themes may not be the best fit for your website.
A well-designed website can prevent users from spending more time on your blog, decreasing page views.
On the other hand, a good design can help users quickly navigate your site, discover more content, and spend more time exploring.
If you’re wondering how to choose the best theme for your website, we recommend going for simplicity.
A simple, clean, functional theme creates a great first impression and offers the best user experience.
13. Optimize Website Speed
In this age of instant gratification, no one wants to wait for a website to load.
If your website takes too long to load, visitors will likely leave before it finishes loading.
This can negatively affect your website’s engagement and search engine rankings.
It’s essential to optimize your WordPress performance. This means utilizing caching, avoiding unnecessary bloat, and optimizing images.
We have created a step-by-step guide to help you optimize your WordPress website performance without needing a developer.
14. Start Your Email List
Many beginners spend excessive time bringing new users to their websites.
However, research reveals that over 70% of users who leave your website will never return.
To grow blog traffic, it’s essential to keep existing visitors coming back.
And the best way to achieve that is by asking them to subscribe to your blog.
While users can subscribe to your website’s social media profiles, most social networks limit your reach, and your users can only see some of your content.
That’s why it’s crucial to start building your email list.
With an email list, you own it, and no one can limit your reach.
You get direct access to your user’s inboxes, making email marketing the most cost-efficient and highly effective tool.
Not having an email list means losing potential subscribers every day.
Once you have an email list, you can send regular newsletters to bring more visitors to your blog.
We recommend using Constant Contact, Brevo, or ConvertKit to build your email list and grow your blog traffic.
15. Share Your Blog Posts Automatically
When we emphasize that you should build an email list, we don’t mean that you should stop following each other on social media.
We want you to continue building your social network on all the necessary social platforms and even find new niche platforms that you can explore.
Social media sites need to be fixed so you can post content regularly to keep your profile active and increase traffic to your blog.
If you do it manually, you will soon spend much time sharing content.
16. Share Your Old Articles on Social Media
If you’re like most blogs, you only publish one article per day.
No social media updates for the rest of the day.
Your tweet will soon disappear on platforms like Twitter, and your users probably won’t even see it.
Wouldn’t it be great if you could automatically share your old content at regular intervals throughout the day?
This will help you get more traffic on social media by increasing your visibility and keeping your profile more active.
You can automate it with tools like Buffer and Revive Old Post.
With Buffer, you’ll have to download your updates in bulk manually.
On the other hand, Revive Old Post will allow you to share your old posts automatically.
17. Study Other Social Networks
Numerous social media platforms are available, but most use only a few top venues, such as Facebook and Twitter.
It’s essential to focus on these platforms to increase traffic to your blog.
However, depending on your blog’s topics, you may find more success on other social media, which are less crowded.
For instance, if your blog is about building businesses, you may find more engaged users on LinkedIn.
On the other hand, if you run a fashion or lifestyle blog, then Instagram might be the platform you should concentrate on.
Additionally, you can spend time on Quora to answer user questions, which helps build backlinks and increase blog traffic.
We recommend that you spend more time on social networks other than the big two, as you might find a more passionate audience and a bigger following there.
18. Experience in Online Communities
Online communities have engaged users interested in your blog topics.
If you’re looking for smaller communities, check out Reddit, LinkedIn groups, Facebook groups, and YouTube communities.
If you’re looking for smaller communities, check out Reddit, LinkedIn groups, Facebook groups, and YouTube communities.
19. Create Online Groups
Creating an online group is another way to build a passionate audience for your blog.
You can use free websites like Facebook or LinkedIn to invite your users.
As your community grows, so does your influence.
Active participants in your group will proactively help you promote your blog on their social media profiles.
After a while, this small community can become a significant source of traffic for your blog.
20. Experience in Q&A Websites
It’s not uncommon for old answers on websites like Stack Exchange, Quora, or TripAdvisor to outrank newer blog posts in search results.
These question-and-answer websites are precious online communities.
By answering questions on these platforms, your response can remain live for a long time, providing consistent traffic to your blog.
However, we don’t recommend spamming these sites with your links. Instead, ensure your answers are detailed and only include links when relevant to the context.
21. Boost your blog traffic by finding and engaging with influencers on social media.
Influencers can help promote your blog but often receive countless messages and may need to be more interested in collaborating with new bloggers.
To get their attention, start a conversation with them on social media and engage with their content by sharing it with your commentary, replying to their threads, and leaving comments on their blog posts.
Make sure your interactions add value to their discussion.
When influencers see that you appreciate their efforts, they are likelier to notice and remember you.
After building a relationship, you can approach them for advice.
Although this may seem like a lot of work, it helps you create lasting relationships that can be mutually beneficial.
22. Get More Traffic by using the Social Proof
Social proof is a powerful tool that humans use to make decisions. As social creatures, we like to know about other people’s experiences and use that information to guide our choices.
If you have a blog, social proof can help you promote it and attract more readers.
Even if you’re starting, there are many ways to leverage social proof on your blog.
For example, you can directly approach users and ask them to provide testimonials, rate your articles, or write reviews.
Numbers are also a great way to provide social proof.
You can share your social media follower counts, email subscriber counts, and other relevant statistics.
By using social proof effectively, you can build credibility and attract a loyal following to your blog.
As social animals, humans seek other people’s experiences as social proof to help us make decisions.
If you’re trying to promote your blog, displaying social proof on your website, social media profiles, tweets, and emails can be helpful.
But what if you’re starting?
How can you use social proof on a new blog?
Several effective ways exist, such as adding a feedback form to your blog and asking users to share their feedback, collecting testimonials directly from users, asking readers to rate your articles, or requesting users to write reviews.
Remember that numbers are powerful social proof.
23. Watch Social Media
Social media websites like Twitter are constantly buzzing with user queries.
You can easily monitor relevant keywords on these platforms by setting up alerts.
Once you identify a relevant conversation, you can jump in and provide answers to questions with a link to your website’s relevant article.
Additionally, it’s essential to keep an eye on your brand name, connections, and conversations on social media, which can be done through monitoring tools.
There are several monitoring tools available that can simplify this task.
Here are some of the best social media monitoring tools you can use.
24. Track Your Keywords Rankings
To measure the performance of your website content and find out which keywords it’s ranking for, you can use Google Search Console, a free tool provided by Google. It allows you to see your website’s performance on Google Search.
Our comprehensive guide to Google Search Console will teach you how to use this powerful tool like a pro.
However, it won’t tell you who’s ranking higher than you and why.
To check whether your blog ranks for the right keywords, follow this tutorial for step-by-step instructions.
25. Track Your Website Traffic
As your website attracts more traffic, it becomes vital to understand where your users are coming from and what they do when they visit your site.
This information is critical in evaluating your website strategy and planning your next steps.
This is where Google Analytics can help. It tracks your website visitors and provides traffic reports, engagement statistics, and other user activities.
The primary advantage of using Google Analytics is that it helps you to see what your users do when they visit your website.
In addition to tracking website analytics, you can gather feedback from visitors using a free plugin like UserFeedback.
This tool allows you to create popup widgets to collect real-time visitor feedback easily.
26. Continue Learning Digital Marketing
All These tips will help you improve your blog traffic and get more subscribers.
However, as your blog grows, you must learn more ways to grow your business.