The competition on the modern-day web is fierce, and search engine optimization (SEO) has become crucial for digital marketing professionals, entrepreneurs, and eCommerce website owners.
Organic keywords are an essential part of an effective SEO strategy. They are search terms that can attract free website visitors, allowing users to find your website without clicking on an ad. Simply put, organic keywords help you gain organic traffic. If you optimize your website correctly, you may even rank for a featured snippet.
1 What Are Organic Keywords?
Search engine optimization (SEO) involves using organic keywords to attract free visitors to your website. Unlike paid keywords, you do not have to pay to target organic keywords. This makes them a cost-effective way of attracting visitors to your website. Organic keywords can rank higher in search engines and increase your website’s visibility.
You must develop a strategy that works for your business to get the most out of organic keywords. This can include learning SEO basics, writing optimized content, and crafting blog posts around primary keywords. Doing so can attract more traffic to your website without allocating funds from your budget for monthly ad spend.
When you enter a keyword into Google or another search engine, the links below the advertisements are known as “organic results.” These results are based on the quality and content of the page. “Organic search” traffic, or organic traffic, refers to the traffic from users finding your links among these results. This traffic is vital for attracting unpaid website traffic and increasing your site’s visibility in search engines.
To find the right organic keywords to use, you will need to conduct research using specialized tools. By doing so, you can identify the most relevant and high-traffic keywords to target, helping you maximize your website’s online presence.
An organic keyword attracts unpaid visitors in search engine optimization instead of paid keywords that require payment to rank in search engines.
Organic Keywords will give you the biggest bang for your buck. For example, your business does not have to find funds in your budget to provide your team with a monthly ad spend. All you need with organic search is time. This time commitment might include everything from learning SEO basics to developing a strategy and writing optimized content.
You have probably worked with organic keywords if you have crafted a blog post around a primary keyword or added specific search terms to a page’s meta description.
When you type a query into Google or another search engine, the links below the advertisements are known as “organic results.” These are entirely based on the page’s quality and content.
“Organic search” traffic, or organic traffic, comes from users finding your links among these results. The traffic from organic keywords is vital for attracting unpaid website traffic and increasing your site’s visibility in search engines.
However, how do you find these keywords? That is exactly what our next section is all about.
2 How to Find Organic Keywords
Organic search is a powerful marketing tool. Google alone receives over 4.5 billion queries every day! However, how can you direct some of that traffic to your website?
The answer is to optimize your online content for organic keywords. People use these terms to search for information and solutions to their problems on Google. Despite Google continually updating its algorithms, on-page keyword optimization remains one of the most critical factors in ranking on Google. If your web copy does not include the keywords people are searching for, it is unlikely that you will rank for it.
This is where keyword research becomes crucial. You must identify the keywords people use to search for content, products, or services similar to yours to optimize your web pages for those organic keywords. It would be best if you had more than guessing which keywords to use in your site’s content. Therefore, using organic keyword tools to find actual keywords to boost your organic traffic strategy is best.
We will guide you through some strategies for researching and discovering organic keywords to increase website traffic.
2.1 Use Google Analytics 4
To find the keywords that drive traffic to your website using Google Analytics 4, follow these steps:
1. Connect your website to Google Search Console.
2. Link your Google Analytics 4 web data stream and Search Console website property.
3. Add the Google Search Console report to GA4’s report navigation.
Let us look at each step.
To optimize your website’s performance and visibility on Google, connect it with Google Search Console and link it with Google Analytics. 4. Connect your website with Google Search Console to examine how it appears in search results, which searches result in clicks, and how those clicks affect user behavior.
Link your website with Google Analytics 4 by selecting the Search Console links option under the Product Links section. Choose the property you want to link to, and select the Web Stream. Wait up to 24 hours to see Google Search Console data in your reports.
Publish the Search Console report within Google Analytics 4 to see it in your reports’ navigation. Once published, you will be able to see two new words: Google organic search Queries and Google organic search traffic. These reports provide valuable insights into your website’s performance and help you optimize it for better visibility and user engagement.
Google Organic Search Queries:
This report provides valuable information about the keywords and phrases your website is being found for through organic searches on Google. It helps you understand how your users discover your site, which specific terms they use, and how these queries impact your site’s traffic.
You can get more detailed information using Search Console but not Analytics dimensions. Additionally, you can find this data in Search Console.
2.2 Use Google Search Console
You can use Google Search Console to get a list of all the keywords that drive organic traffic to your site, along with their corresponding number of clicks, impressions, click-through rate, and position. To access this list, go to the Performance section from your dashboard and check the Queries column.
You can view all the keywords that drive traffic to your site in the Queries section. Once you have this information, you can improve the pages associated with those keywords by implementing on-page SEO strategies. This will help you to improve your rankings for high-volume search terms.
3 How to Improve Your Ranking for Organic Keywords
Achieving a high rank for significant keywords in Google’s organic search listings can significantly increase your website’s traffic. Although Google’s search engine algorithm is constantly evolving, here are some basic ideas to help you improve your search engine rankings for organic keywords.
3.1 Create Stellar Content
Here is a shorter version:
Do not focus solely on stuffing your content with organic keywords. Prioritize creating high-quality, unique, and helpful content that engages human readers. Use keywords as a bonus to enhance your organic rankings. Rank Math’s Content AI can help. Creating good content can capture people’s attention, encourage them to share, and increase traffic to your site. Good content has the potential to go viral, and Google’s algorithm promotes viral content.
3.2 Avoid Keyword Stuffing
When you conduct organic keyword research, you may be tempted to use as many search terms as possible in your content. However, it is essential to remember that too much of a good thing is not good. Too many keywords can lead to keyword stuffing, harming your content quality and even your search engine ranking. For instance, if you want to rank for the term “best leather bag,” you should not use it excessively in your content. Instead, it would be best to focus on creating high-quality content that offers value to your readers. Avoid repeating the same keyword multiple times in your content, as it can reduce its quality and make it less effective.
3.3 Optimize the Page Titles and Metadata
The success of on-page SEO rankings is heavily influenced by the page title and description, commonly called meta title and description. These elements are visible in the Google SERP and should incorporate essential keywords to yield optimal outcomes. To enhance your content’s metadata, utilize Rank Math’s Title and Meta features. Regularly evaluate and revise the metadata with pertinent organic keywords to improve rankings.
3.4 Increase Internal and External Links
Both internal and external links can significantly impact your website’s rankings. Consider adding the page to your navigation systems to boost your internal links. Additionally, incorporating links from other high-ranking pages can also help. When including anchor text, use variations of your target keywords that are close but not exact matches. It is important to remember that your primary focus should be on providing an excellent user experience for human visitors.
3.5 Add Alt Tags for the Image Links
Alt Tags are essential for static images that are not used as links. They provide helpful information to people who cannot see the image, those who have slow internet connections, those who turn off idea downloading, or those who use page readers. For images that are used as links, the alt tag should convey more information about what happens when someone clicks on the image link. Suppose you create Alt Tags rich in keywords and descriptive for the image links. In that case, it can help improve the page rankings of the page where they are embedded and the page to which they link. Rank Math offers some of the best image optimization features to improve your rankings. So, use a descriptive Alt tag with targeted keywords for that page.
3.6 Create Cornerstone Content
Combining your website’s content into one authoritative page is a better SEO strategy than having multiple pages with similar keywords. Search engines like Google might find it challenging to determine which page is the most relevant. Creating a single “cornerstone” or “pillar” page on a particular topic eliminates this confusion and improves your chances of ranking higher in search results.
If you are using the Rank Math SEO plugin, you can easily add a pillar page by going to the General tab and selecting “This post is Pillar Content.”
3.7 Your URLs Matter
Keeping URLs clear and relevant to the page is essential because search engines favor human-readable URLs. Avoid using blocks of numbers and special characters, as they confuse users and search engines. Shorter URLs perform better in Google search rankings than longer ones, so aim to keep them concise. Additionally, it is best to minimize slashes in your URLs. Lastly, include relevant keywords in the URL names, as this can help improve search engine optimization.
3.8 Optimize and Update the Content
It is a good idea to optimize your existing content by including variations of organic keywords naturally, without forcing them. Early placement of essential keywords in page titles, headlines, and body text is crucial to signaling relevance. Therefore, using these keywords early in your page titles, headlines, and body text is essential. Use your focus keywords frequently throughout your content, but never at the expense of effective writing. By doing this, you can improve the readability of your content while still making it search engine-friendly.
Achieving a solid position in organic search requires the creation of exceptional content that incorporates relevant keywords. Regularly monitor your performance using Google Search Console and Analytics, focusing on tracking conversions and keyword rankings. You can expect a steady increase in organic traffic over time by consistently refining and optimizing your approach.