Related keywords Definition
When you target a primary keyword, it is vital to consider its closely connected words or phrases, known as related keywords. These are not necessarily synonyms but terms that are similar or within the same context as your primary keyword. Search engines rely on related keywords to comprehend the content and context of a webpage. By finding and optimizing for related keywords, you can create content that ranks well for multiple keywords, thus increasing your chances of reaching more potential customers.
How to Find Related Keywords
Here are five practical ways to discover related keywords and learn tactics that can help you avoid missing out on critical opportunities. The first and quickest way to find related keywords is to conduct keyword research using Semrush’s Keyword Magic Tool.
Analyze Your Competitors
Competitor research is a valuable strategy when searching for related keywords. To begin, look at the search engine results page (SERP). Conduct a quick Google search to identify the page’s ranking for your target query. This will give you a good starting point.
Leverage Content Creation Tools
There are tons of content-creation tools out there. Moreover, though their primary purposes differ, some can help find related keywords.
Evaluate Your Content’s Performance
Google Search Console (GSC) is a free tool that can assist you in understanding the performance of your website in Google search results. It provides insights about the keywords your pages are currently ranking for, which can aid you in identifying related keywords to enhance your content.
Use Google Autocomplete and Related Searches
Google’s Autocomplete feature is an efficient tool for finding related keywords. It predicts your search terms as you type, saving you valuable time and effort.
Using Related Keywords for Content Optimization
After identifying related keywords, incorporate them into your content.
Build Topic Clusters
Topic clusters refer to groups of interlinked pages focusing on a specific subject. The primary purpose of these clusters is to assist search engines in understanding your site’s structure. Additionally, they can help establish your expertise around a particular topic. The groups consist of three main components: a central “pillar” page that centers on your primary issue, a “cluster” of pages covering related keywords, and internal linking between the pages.
Your pillar page should focus on your main keyword while mentioning your related keywords. On the other hand, your clusters should cover these keyword variations in greater depth. Using associated keywords ensures that you cover topics comprehensively and helps you establish topical authority and position yourself as an expert.
Add Relevance to Existing Content
When searching for information on Google, the search engine uses keywords and context to determine whether a webpage is relevant to a specific topic. This means that the page contains information that addresses the searcher’s query, and relevance is one of the primary ranking factors used by Google.
Google’s systems analyze whether the main keyword has been used in the content’s title, headings, and body.
However, the search engine also looks for relevance in other ways, such as through pictures, videos, and related keywords.
If your content does not include related keywords, Google might consider it irrelevant to the main keyword.
Therefore, using related keywords naturally and appropriately throughout the content is crucial when optimizing it.
Use Your Keywords Effectively
Once you have identified and used your related keywords, it is time to take it further.
Moreover, that means continuously analyzing your keyword usage and optimizing your content.